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Review of product labels

The label of a non-prescription medicine is of critical importance. For the consumer it defines how they choose and use the medicine. For the marketer it defines how the consumer sees the product in relation to its competitors.

Labelling regulation is complex, with regulations in many different documents. As well as complying with technical requirements, labels of non-prescription medicines must be presented in such a way that consumers can:
  • Choose an appropriate medicine on their own;
  • Use the medicine safely and effectively;
  • Readily find the information they need, understand it and act on it appropriately;
    and
  • Access further information, if they want to know more about the medicine.
Compliance with the Labelling Code of Practice: Designing usable non-prescription medicine labels for consumers will ensure that labels meet these requirements.

Our team has been closely involved in label regulation for a long time including representation on the working group that produced the Labelling Code of Practice. We can help ensure that your labels meet all regulatory requirements as well as your marketing needs.

Contact us for more information.



Next : Technical review of product specifications


ASMI
Archer Emery & Associates is a member of the
Australian Self-Medication Industry Inc
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